MAKE UP FOR EVER, the LVMH Group's professional makeup brand, is the go-to brand for makeup artists and the public. With more than 1,400 products, MAKE UP FOR EVER is well-known for its wide range of colors and the unique formulation of its products and textures. It is the brand which celebrities from all around the world including Hollywood use and love.

MAKE UP FOR EVER offers a palette of long-lasting products with spectacular effects. Guaranteed waterproof, its Aqua Range offers maximum resistance to water and rubbing to provide unique staying power on the eyes, face and lips. The intense pigments hold up perfectly all day and night, resisting extreme heat, intense light, and humidity.

MAKE UP FOR EVER is also renowned for its High Definition range which is a 3 step program designed to make complexion look flawless under day light as it is made to achieve perfect skin all the time. It's weightless and invisible so no one will notice that you are hiding anything. Most celebrities use the HD Program when filming as it is has been created to make actors' complexions look flawless under the 6 x magnifications of High Definition cameras. No retouching is needed with HD!